Schaefer Beer
After a 50 year hiatus, Schaefer Beer is back in New York City. To celebrate the legacy of this iconic beer, our new brand strategy and advertising campaign aims to introduce it to a new generation of New Yorkers.
Role: Video Editor and Strategist
Ramen, Tap Water, & Schaefers
No one understands New Yorkers like one of the city’s oldest beers. Amongst the fast pace and craziness of the New York life style, Schaefers is there at the end of the a long day.
This campaign aims to showcase the uniqueness of each New York experience, while also showing the similarities so many share.
The goal is to highlights the affordable price point of Schaefer Beer while celebrating the unsung community amongst New Yorkers who are struggling with life in the city.
“The New York beer for the New York life”